The internet has made online grocery shopping practically easy and fun. One data point is interesting, but a raft of online grocery shopping statistics gives a much more balanced picture that helps drive sound and sensible strategies. *You can also browse our support articles here >. The research work being conducted was driven very carefully but then also there are certain limitations which are as follows: The sample size for the interview and focus group was less and thus the sampling population cannot be attributed as complete target segment characteristics (Linville, 2007). Company Registration No: 4964706. But several things which need attention are: The brand name of the online website should be relevant to the corporate name “Miou Co. Ltd.” as it will develop credibility. Present era is an era of globalization where the world is considered to be flat. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. 1 ON LINE SHOPPING Prepared by T.Y.B.B.A GLSIBA 2011-12 2. According to the findings, the company should definitely launch the online shopping portal. The major influencer for online shopping is lifestyle and the choice of product is very high in online shopping format. Thus the main categories which are very successful in increasing the customer bases are fashion products, electronic items, consumer durables, grocery items, computer accessories and peripherals. Same is the case with the Miou Co. Ltd. which is a national supermarket chain in Australia. There are many cases where the online shopping websites are fraud and thus customers end up losing their money. If you need assistance with writing your essay, our professional essay writing service is here to help! Want to remove all the limitation 6.2 Conclusion ; After having detail studyon online shopping,We can see a great change in the behavior of people in many mananers like … The research is being conducted for the company Miou Co. Ltd. which is national supermarket chain. The conventional ways of getting your grocery needs are becoming obsolete and the advantages of getting them online far outweigh any opinion to the contrary. This paper analyzed the different issue of online shopping. Let us know using the comments section – what are the extra benefits of online grocery shopping or grocery shopping online on a budget in comparison to purchasing grocery from a traditional grocery store? This market research will clear all the confusions from top managements regarding the feasibility as well as profitability of the online grocery shopping portal. In this research, this ethical issue is handled by telephonic focus group discussion. However, the significant point is that digital grocery is becoming more accessible and increasing numbers of consumers are willing to give it a go. This company is aiming to open an online grocery shopping website so that customer can also shop through their website. Students of GLS-INSTITUTE OF UNDER GRADUATE BUSINESS ADMINISTRATION Submitted By: KOMAL DULAM Affiliated to Gujarat University For the year 2011-12 Analysis of the responses of the primary research conducted helps in deriving on any solution as well as it helps in providing the recommendations to the Miou Co. Ltd. for retaining and acquiring new customers as well as marketing implications. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. various ways to buy things such as online shopping and shopping at the mall. Also on the agenda is designing an online shopping site to manage the items in the shop and also help customers purchase them online without having to visit the shop physically.Our online shopping mall will use the internet as the sole method for selling goods to its consumers. This research aims to analyze the customer buying pattern as well as their perceptions towards online shopping and specifically online grocery shopping. 7. b. As a direct result of retail and e-commerce combining efficiently, online retailers grew in popularity all around the world. These customers wanted to have a comfortable life where they don’t have to visit these shops but still they are able to purchase the products. The Good Samaritan Thus we come to the conclusion that Big Basket has taken a vow to take out all the drudgery from shopping, it has also promised itself to provide all its customers with as many discounts and offers as it possibly can so that in these days of rising prices its customers find some financial relief. Online grocery shopping has enjoyed strong growth and it is predicted this channel will continue to grow exponentially in the coming years. It is a general opinion that customers tend to purchase same product from any store which is offering least price or the same product at cheapest price. The major findings from the research suggest that customers prefer online shopping as compared to offline shopping for grocery products given that some constraints are taken care of. Convenience, price and quality. If you are an impulse buyer and have trouble sticking to your grocery list, or if you struggle to get to the store because of your busy schedule or mobility, online grocery shopping … We have been successful in our attempt to take care of the needs of both the customers as well as the administrator. OBJECTIVES: (i) To determine the current state of online grocery shopping, including individuals' motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DESIGN: PubMed, ABI/INFORM and Google Scholar were searched to What are the benefits from shopping online? Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there … By 2022, almost 10% of all grocery sales will likely be made online. Lesser Expenses. Online shopping can be an excellent resource for those looking to expand their purchasing options and save money. Other buying decision factor is price which can be compared across several other online shopping websites. Hence the products which are successfully selling in developed nations like United States of America and United Kingdom will not sell properly in developing and poor nations. This decision is based majorly on comparing the prices as well as reviews. This report presents the market research of buying patterns and consumer traits of customers with respect to online grocery shopping. The reality, however, suggests otherwise. As I look back on my experience to buy items via online shopping and shopping at the mall, there are three features that I compromise which are the knowledge of items, the time taken to purchase items and the period to receive the items officially. This is a new form of discussion where it is not necessary that respondent is present physically thus it helps in unbiased opinion flow in the discussion. These interviews are generally carried out at the home of interviewee to get natural surroundings for unbiased opinions. 20th Apr 2017 A poor customer experience. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. For example, the average basket size for click-and-collect grocery orders is currently around $72. One more research suggests that the grocery ecommerce business will be expected to reach $250 Billion within the next five years. This report will majorly deal with the thorough analysis of the customer traits and also the perception of these customers towards online grocery shopping. There are many advantages of online shopping; this is the reason why online stores are a booming business today. At the bottom of the list is food for special occasions like dinner parties, fresh produce, and meat and deli items. 1st focus group discussion happened between people from age 18-25 years, 2nd happened between 26-40 years and 3rd discussion happened with people above age of 40 years. With online grocery shopping, you would automatically cut out all these irrelevant expenses from your budget. These are the benefits for the businessmen who start their own online shopping portal (Hinton, 2004). While the market share of online food and groceries shoppingis low, more people have started going online and trying out a time-saving, zero-labor way of grocery shopping. Subscribe to our blog to stay on top of CPG industry news and trends. The top retailers of grocery … The major points which were asked in the interview are as follows: Are you comfortable with online shopping and if yes then what are the categories you prefer. Although many might argue that shopping online is inherently more convenient than shopping at a retail location, there are still some really bad ecommerce sites out there. ONLINE GROCERY RETAILERS..... 6 BUSINESS MODELS ... India is currently sixth-largest in world with grocery shopping being expected to rise form $383 billion a year to $1 trillion by 2020, as reported by Retail Consultancy Technopak. Thus internet penetration and internet usage is also a known and crucial factor in deciding the fate of online shopping portal. Conclusion 4) With the introduction of internet shopping individual can choose to make purchases online or in person. Almost everyone has an opinion that they will opt to buy only packaged products from online grocery store because they don’t want to stay in billing queues and want to spend their time in other recreational activities. Brand Awareness: Shopping on internet is very easy if the brand or company from which is the shopping is being done is a well known brand. Online shopping saves money. Just turn each point on its head, and there it is! 1) There is convince having the ability to shop from home. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. This latter point is now starting to change, however, largely thanks to Amazon’s entry into grocery via its acquisition of Whole Foods. Why is … Mary Wolfinbarger and Mary C. Gilly write in their article “Shopping Online for Freedom, Control, and Fun” that “consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping.” Secondary research is done by researching scholarly articles and journals on marketing and research. Usually credit cards are the preferred method but sometime you can use PayPal. I. Online shopping has increased and changed the way people shop. Food and beverage firms should be aware of this and ensure that they direct investments accordingly. Thus customers are highly dependent upon the reviews of the customers who are using that product. Shopping Cart System is the Simple shopping Solution.It’s a full- featured website and shopping cart system that bends over backwards to give us the flexibility we need to run our online store.The basic conceptofthe application is to allow the customer to shop virtually using the Internet and allow customers to buy the items and articles of their desire from the store. Through internet a person can have its presence at any corer of the world. Overhead cost which consists of electricity, maintenance and staff salary is very high of the traditional stores whereas it is very less in the case of online shopping portals. The way in which people shop for groceries differs between online and in stores. Neil is a founding partner of Prasentia, a firm that works with clients to help them communicate more effectively. Online shopping is accessible to the customer for 24 hours and 365 days in a year. On internet websites, the shoppers have wide array of websites offering products and thus the customers choose the product which is available at least price (Johnson, Garbarino & Sivadas, 2006). We are not talking about planning a vacation or dining in a fancy, posh restaurant; we are talking about something that needs to be done on a routine basis. But the major drawback of e-commerce is that customer cannot touch or feel the product before the ownership, hence chance of fraud is high. Marketing efforts need to be directed to achieve this. Most of these changes are a response to increasingly hectic lifestyles. This will help them in increasing the customer base. He currently serves as Managing Director of the research firm GlobalData, where he oversees the development of the company’s retail proposition and its research output. They revealed that it is fairly important to go for e-shopping. (Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. This is a highly important parameter which is utilized by the marketers for segmentation of the target market. A survey by Engine found that people are spending on average 10-30% more online. This is especially true for online sellers of household goods and groceries. Reference this. People are living in this virtual world through social networking websites and not even people but several companies have a… The focus group is a group discussion conducted among a group of 15-25 people who represents the target segment of the company (Deaux, 2002). Depending upon the analysis, marketing implications are carved which will help the top management in designing the marketing campaigns for success of online grocery shopping website. 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